Case Study · Digital Marketing

A 7% revenue lift in a year of inflation. Ad spend went down.

M&P Amusement is a regional arcade and amusement business operating in a category that ran headlong into 2025's inflation cycle. We ran their digital marketing engine across SEO, paid search, paid social, and analytics. Here's the headline. Revenue up, ad spend down, conversions up 6×. The bigger story is that the win was discipline, not budget.

+37%

Sessions year-over-year

+7%

Revenue despite inflation

−84%

Cost per conversion

Digital Marketing SEO & GEO Paid Search Paid Social Google Ads Analytics & CRO

The challenge

Grow in a market that wasn't growing.

2025 brought economic pressure across the amusement category. Inflation tightened consumer discretionary spend. Cost per click was creeping up across paid channels. The brief was harder than it sounds: increase traffic, increase conversion, increase revenue, and do it without increasing ad spend. Most agencies would have asked for more budget. Sparq+ committed to less.

The solution

Smarter spend. Diversified channels. Continuous optimization.

We ran an analytics-first digital marketing engine across the full funnel. Automated bidding strategies on Google Ads were tuned for conversion maximization, not impressions. Paid social was scaled aggressively where the unit economics worked. SEO and organic shopping investments compounded over the year. Every channel was instrumented, measured, and tuned weekly.

The discipline showed up in the numbers. Total ad spend went down by $5,000 against the prior year, but conversions multiplied and quality traffic surged. Optimization Score on the Google Ads campaign reached 91.7%, reflecting a campaign that actively responded to platform recommendations rather than running on autopilot.

Channel breakdown

Where the growth came from.

Organic Search

+16% revenue

Sessions +6.3%, engagement rate up to 69%, bounce rate down 18%. Drove $473,635 — 81% of total revenue. The compounding channel.

Paid Social

+1,022% sessions

From a small base to 56,109 sessions. Engaged sessions multiplied 10×. The channel we leaned into hardest, where unit economics scaled.

Paid Search

+48% sessions

61,339 sessions on a smaller cost base. CPC down to $0.87 from $1.07. The campaign that absorbed cuts and still grew.

Organic Shopping

+191% revenue

Sessions +47%, revenue nearly tripled. Product-focused organic content compounding alongside the paid engine.

Strategic achievements

Five disciplines that compounded.

01Efficient budget utilization. Despite inflation, ad spend reduced by $5,000 while traffic and conversions grew.
02Maximized conversions. Automated bidding tuned for conversion maximization delivered a 7% revenue lift year-over-year.
03Channel diversification. Significant growth in paid social and organic shopping reduced dependency on direct and paid search.
04Enhanced engagement. Engagement rate, session duration, and bounce rate improvements across channels indicated higher-quality traffic, not vanity volume.
05Data-driven optimization. Continuous monitoring and Google Ads recommendation cycles produced a 91.7% Optimization Score and active campaign management.

The outcome

7% revenue growth in a market that was supposed to shrink.

M&P came into 2025 facing the same inflation pressure everyone else did. They came out of it with revenue up 7%, traffic up 37%, conversions up 6×, and total ad spend $5,000 lower than the year before. Cost per conversion dropped from $745 to $120. The campaign engine wasn't just performing — it was teaching the team where to invest next.

"We had worked with previous SEO companies but weren't seeing the results we should have. TechSparq understood our goals from day one and delivered. Website traffic up, sales up, and our AdWords budget is doing more work than it ever has."

Gene Goodman CEO · M&P Amusement Co.