Case Study · eCommerce Migration

15 years in business. A site that was costing him customers it should've been converting.

East Coast Coin-op & Amusements is a 15-year-old arcade machine sales and restoration business in Coatesville, PA, shipping games nationwide. The WordPress build was slow, unreliable, and actively losing the customers Brett had earned. We rebuilt it on Wix Studio. First sale landed in the first hour.

1hr

First sale after launch

Sales covered the engagement

6wk

Kickoff to live

eCommerce Wix Studio SEO & GEO Optimization Product Catalog Architecture Checkout Optimization Platform Migration

The assumption

A WordPress stack with paid plugins was good enough.

Checkout broken. Prices showing wrong. Products hard to find. Carts abandoned at the worst possible step. And the owner had no practical way to edit his own site without paying somebody to do it for him.

Brett Gushanas had tried to fix it himself. He understood his site better than most small-business owners understand theirs. He knew exactly what had to happen. What he couldn't find was somebody he trusted to actually do it.

A site that ships orders for a 15-year-old business shouldn't be costing it customers.

The move

Rebuilt on Wix Studio. Catalog restructured around how people actually buy arcade machines.

Arcade machines come with serious configuration options and add-ons. Instead of forcing buyers through a tangled variant matrix, we restructured the catalog to surface products cleanly and pulled friction out of the checkout. SEO and GEO got dialed in so the business shows up where its buyers actually search. The handoff included full training so Brett can run his own front end and back end without calling us.

Google Search Console got rebuilt in the process too, clearing hundreds of indexing errors that had been quietly suppressing the site's organic visibility. A digital marketing and content strategy's in flight as the next phase.

Forget the variant matrix. Surface the product. Let the customer buy.

The number

Live in the first hour. Two sales paid for the engagement.

01Site went live and pulled a sale inside the first hour.
02Two online sales inside the first week covered the full cost of the engagement.
03Contact form submissions climbed sharply. Customers who couldn't navigate or check out before were now converting.
04Brett moved from WordPress plus a stack of paid plugins to one platform he can run himself.

"TechSparq took the time to get to know my business. They took the time to understand the products and how customers actually interact in the process of buying my complex products online. […] Two sales covered the full cost of the project."

Brett Gushanas Owner · East Coast Coin-op & Amusements · Coatesville, PA

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Brett knew. We listened. Six weeks later, the site was paying for itself.

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